Marketing Manager - Communications & Campaigns

  • Start: immediately
  • Location: Framingham

Would you like to work for a company who has made it its mission to make a contribution to improving human living conditions? With more than 3,600 employees worldwide Eppendorf is a leading Life Sciences company. We develop and distribute devices, consumables and services for use in laboratories worldwide. Our daily work is characterized by our principle: Collaborate on new ideas. You would like to be in an environment in which you can work efficiently? At Eppendorf you will be using your competencies to work on solutions for operational matters in a positive and affirmative working environment. You will be working closely with your team. You are also motivated by responsible tasks? Then apply now!

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Your challenges

  • Oversee strategy and deliver campaigns which drive leads and increase brand awareness for Eppendorf and its product portfolio
  • Implement campaign process using marketing automation and CRM including campaign development, lead capture, nurture, and reporting
  • Translate the big picture and long-term vision into immediate actionable activities
  • Deliver campaigns which raise brand awareness, launch products, and introduce promotions taking an integrated approach
  • Collaborate with portfolio owners to develop and fine-tune segmentation, messaging, and content which align with campaign goals and objectives in addition to channel best practices
  • Work with channel owners to determine the best channel strategy incorporating advertising, digital email, PR, and events to effectively reach KPIs
  • Utilize project management skills and work with stakeholders to keep campaign deliverables on time and on budget
  • Gather and analyze campaign performance to determine success, help set future KPIs and continually optimize messaging and channels
  • Manage paid media including building relationships with publications, negotiating contracts and developing and overseeing the advertising schedule
  • Develop presentations delivering campaign results to stakeholders
  • Additional marketing responsibilities as needed

Training, professional experience

  • Bachelor’s degree from a four-year college or university
  • Minimum of 5 years of related work experience delivering integrated marketing campaigns
  • Life science industry experience desirable

Professional competencies, special knowledge

  • Skilled in project and budget management
  • Experience analyzing data and developing actions
  • Knowledge of Microsoft Dynamics 365
  • Familiarity with marketing automation platforms
  • Excellent verbal and written communication skills in the English language

Personal competencies

  • Innovative thinker keeping up-to-date on marketing trends
  • Team player with excellent judgment and creative problem-solving skills
  • Energetic, flexible, collaborative, and proactive personality
  • Ability to travel, potentially international (~20%)

Apply now