Regional Product Marketing Manager (m/f/d) Europe

  • Career level: Direct Entry
  • Employment: Fulltime, permanent
  • Start: 01-02-23
  • Location: Cologne-Wesseling
  • Job-ID: R6049

Would you like to work for a company who has made it its mission to make a contribution to improving human living conditions? With around 5,000 employees worldwide Eppendorf is a leading Life Sciences company. We develop and distribute devices, consumables and services for use in laboratories worldwide. Our daily work is characterized by our principle: Collaborate on new ideas. You would like to be in an environment in which you can work efficiently? At Eppendorf you will be using your competencies to work on solutions for operational matters in a positive and affirmative working environment. You will be working closely with your team. You are also motivated by responsible tasks? Then apply now!

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Your challenges

Develop a yearly marketing plan for the allocated products including key activities and budgets to support the retention of existing and the acquisition of new customers

Participate in creating product launch campaigns and execute new products/services launches in Europe

Monitor market penetration and lead cross-functional execution at G5

Execute Regional Marketing activities according to budget with a focus on customer-, or workflow-specific segments and personas

Execute global marketing campaigns in the Market Region and proactively drive close collaboration with Global Marketing Management

Responsible for compliance with revenue plans and market share objectives of assigned product lines and its follow-up

Actively contribute in discussions around integrated marketing campaigns and channel marketing

Deliver product specific trainings to sales representatives and dealers and provide concepts for marketing and training content for dealers to effectively position Eppendorf products in the marketplace

Ensure that effective trainings, webinars, sales enablement materials are being developed

Manage regional requirements for tradeshows and events (e.g., local conferences and seminars) with Global Marketing and Marketing Realization in Europe

Provide insights and market leadership to Business Units and Global Marketing in the development of innovative products and portfolio strategies, as well as positioning and messaging concepts

Inform Global Operational Marketing and relevant stakeholders from Business Portfolio pre-launch on market- and channel-dynamics

Adapt global content and campaign frameworks and sales enablement materials according to guidelines

Ensure leads are captured from all regional marketing activities systematically, managed, and handed over to Sales

Analyze marketing effectiveness for regional marketing activities and define corresponding measures

Your expertise

Completed (Master’s or Bachelor’s) degree in Science or a Science and business combination

Several years of experience in a similar role

Longstanding commercial experience in Marketing or Sales roles ideally working with cross-cultural teams

Life Science industry experience in an international setting and in a matrix organization considered ideal

Strategic thinking and business acumen

Strong project management skills

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents

Excellent verbal and written communication skills in English language

Strong English skills both verbal and written - additional European language considered an advantage

Min. 30% travel in Europe

Your benefits at Eppendorf

We value and reward your performance, pay an attractive salary (with benefits) and offer a wide range of training and development opportunities

Please note that we can only consider applications that are submitted online via our application management tool.

Apply now