Marketing

Here, you develop the right measures and campaigns to market our products and product lines successfully, thus maximizing the appeal of our brand among our target groups.

In Advertising & Marketing Communications, you market our products and services – by utilizing advertising materials, selecting the right channels and launching marketing campaigns.

Within Global Marketing Management, you develop marketing strategies for the various Eppendorf solutions and segments for the purpose of targeted customer communication, and you implement these measures in a creative and innovative manner.

You develop local initiatives within the market regions for the purpose of targeted customer contact, and you support the regional sales force teams through appropriate tools, marketing measures and product training sessions.

The sector Marketing Operations focuses on market research and digital communication and information channels. You provide the various departments with information towards successful market development and cultivation, or you successfully implement online marketing strategies. 

In the area of Global Branding, you strategically build and establish the brands of the Eppendorf Group and you develop new company and product brands. In the area of Marketing Communication Excellence, you are part of an interdisciplinary team of designers who shape the visual identity of the Eppendorf-Group.

You support colleagues in the area of Commercial with the goal of extending customer reach and streamlining the transfer of internal knowledge. You deliver product training sessions, create customer magazines and catalogues, and you host events, present webinars, and plan marketing campaigns.

You operate along the interfaces of Marketing, eCommerce, Product Development and IT, and you are responsible for projects within the scope of the global Websites and Shops, or you work within the department of technical editing, communicating closely with agile development teams.  

You manage the international science awards, social and sponsorship responsibilities, as well as the various connections to NGOs and industry and scientific associations.